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Macmillan Learning

Robert Palmatier

Professor of Marketing, Foster School of Business, University of Washington

Robert W. Palmatier is Professor of Marketing, and he holds the John C. Narver Chair of Business Administration at the University of Washington's Foster School of Business. He is also the founder and research director of UW's Center for Sales and Marketing Strategy, and Editor-in-Chief of the Journal of the Academy of Marketing Science.