Discovering the Scientist Within is uniquwe in the way it teaches students about research methods using a case study approach. Each chapter presents students with a single study described from start to finish. Chapters start by asking students to consider a scenario and then walk them through the steps of the study: formulating a research question, performing a literature review, constructing a data collection method, considering ethics, refining the method, gathering data, understanding and reporting the statistical results. Students come away with a practical understanding of the research process and useful practice in the basic steps that comprise all studies. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.
- Each design chapter focuses on a single research question, showing students what psychological methods reveal about fascinating, unexpected questions relating to students' experience, such as: Can reality TV increase self-esteem?
- Thinking Like a Scientist in Real Life features help students to think about concepts in relation to their own experience to prove the real-life relevance of the learning material
- Statistics Appendix serves as a handy reference when students are asked to compute statistics
- For this first time, this title is accompanied by LaunchPad, an online course space that includes the complete e-book, the LearningCurve adaptive quizzing system, the Research in Action activities that accompany the text, videos, and other study tools.
- Our Research Plan at a Glance: This new feature summarizes the study featured in each chapter.
- Thorough Updates and Revisions throughout the book, including new coverage of "fake news"
2. The Research Process: Ideas to Innovations
3. Ethics: Making Ethical Decisions in Research
4. The Psychologist’s Toolbox: Tools for Building Better Designs
5. Qualitative Research: Getting Into the Mind of a Serial Killer
6. Observational Research: The Many Forms of Discipline in Parents’ Bag of Tricks
7. Survey Design and Scale Construction: Is Going Greek a Great Idea?
8. Two-Group Design: Texting: I Can’t Get You Out of My Mind
9. Multi-Group Design: I’m Feeling Hot, But Is the Earth Hot, Too?
10. Within-Subjects Designs: Can Watching Reality TV Shows Be Good for Us?
11. Factorial Design: 'I Lost My Phone Number, Can I Borrow Yours?' Do Pickup Lines Really Work?
12. Mixed Design: Which Therapy is Best for Treating Eating Disorders?
13. Using Research in the Real World: How Do You Know If You Are Truly Helping?
A. Statistical Tools for Answering Research Questions
B. Communicating the Science of Psychology.